Founder & head of growth
Anthony Sledge
I build growth systems that work.
Four years on marketplace growth at Lyft, with campaigns in the company's own press at $3.9M annualized. Growth before that at Clever, a Y Combinator company. I built my agency to $35K MRR in three months, and I build the agent harnesses that run the work now.
Growth at
Vella
Lyft
Clever
Imagine Learning
WorthixVellaLyftCleverImagine LearningWorthixShipped and built with
Track record
Ten years of accounts, not ten years of takes.
- $3.9M
Annualized
One driver-tipping campaign at Lyft. 23,000 additional tipped rides, and $80K in tips in the first two weeks. Referenced in Lyft's own press.
- $35K MRR
In three months
Levered, from zero. Growth strategy and execution for private-equity-held companies and founders.
- 2,040%
ROAS
On the integrated paid and in-product program that drove 28% of new business at Imagine Learning.
- 17% → 24%
New-customer share of GMV
As Head of Growth at Vella, taking paid and lifecycle in-house.
- 5% → 15%
Ads conversion
On a landing page built for the campaign instead of the homepage it used to point at.
- 5x
New patients
And 2x clinic revenue in three months for a PE-held healthcare clinic, through paid search and conversion work.
The AI part isn't a side interest
At Lyft I built the growth team's AI layer: bandit copy, a RAG knowledge assistant, a text-to-SQL bot, and the reusable agent skills the team actually ran on. Now I train in-house teams and agencies to own their own harness rather than rent one.
Granova is that idea pointed outward. My judgment behind an endpoint, so somebody else's agent can ask it mid-task.
Where the judgment comes from
Four years on marketplace growth at Lyft, a venture-backed company that went public. Growth at Clever before that, a Y Combinator company. Six years before those running paid search, lifecycle, and attribution at Imagine Learning and Worthix.
Reforge Growth Series, and a data analytics program at Thinkful, because reading an experiment correctly is most of the job.
What people say
★★★★★
He seriously is a wizard.
Brodie OlsonDirector, Aux Insights ★★★★★
Spent all weekend with your Granova. I'm about to steal all this 😂 jk
Aaron SalcidoSmall business owner ★★★★★
Anthony clearly demonstrates a bias for action. Going from idea to execution in under two weeks to increase driver tips was outstanding.
Siddharth P.EVP Marketplace, Lyft ★★★★★
We always seek out Anthony's advice on how to best communicate new experiences. He identified a novel comms approach that led to a stat sig lift in Driver Hours.
Will S.Product Manager, Lyft ★★★★★
Anthony does new things. He has new (to Lyft) ideas, and then he makes them happen. He's finding value in places where we haven't before.
Max R.Head of Creative, Growth, Lyft ★★★★★
Anthony has a bias for action and stood up references that improved program visibility, accelerated team learning, and strengthened execution quality.
Robyn B.Senior Director, Growth Marketing, Lyft ★★★★★
Anthony works fast. I cannot count the number of times I requested his support at the last minute, and he always delivered on time.
Pierre M.Engineering Manager, Anton Paar ★★★★★
Anthony single-handedly improved an extensive webinar program by working directly with partners.
Kristen H.Marketing Manager, Anton Paar